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Building Wraps: Modern Marketing

You may have seen, building-sized advertisements on the side and windows of buildings in big cities and it is probably not that long until you begin to see them here in Colorado Springs. This is because they have recently become a way for large national advertisers to convey their advertising message in a huge way to an incredibly large portion of a city’s population. These wraps are usually very creative and always extra bold to achieve maximum impact on audiences, resulting in a good ROI for advertisers. It is for this reason, they use and love them. In fact, there is nothing nearly as effective as building wraps in the varied world of advertising. They transform dull windows and predictable cityscapes into something exciting! In general, they are known for their bright and captivating graphics which look fantastic during the day BUT are also designed to look especially breathtaking at night when lit up like this one.

Day View

Night View

What Are Building Wraps?

Building Wraps are a window film technology innovations by 3M. This welcome newcomer to the window film world and to advertisers is shaking up the promotional landscape and could change the marketing game forever. Essentially, they transform the exterior of a building into billboards, while at the same time providing all the benefits of window tinting and without blocking the view from inside the building for occupants. These promotional films are applied by a 3M professional and then easily removed or be switched out as often as the advertiser or building owner would like. If you own a large commercial building, in a highly trafficked area in Colorado Springs, this may one day be a potentially huge profit stream for you since big corporate advertisers will pay a lot of money to lease your building’s exterior. The best building wrap locations are in city centers and/or along major highways and byways. Because this is where the most people will see and absorb the message (think along I-25). With 3M solutions, nearly any building can be wrapped: : textured surfaces like brick or stucco, as well as windows or smooth surfaces, are all potential substrates for 3M building wrap. These wraps are very attractive, extra durable and always imaginative, so it is not surprising many companies use them for things like new product launches or large-scale branding campaigns like this one from Nike.

In an era when large-scale advertising is coming into its own, building wraps are a great way to stand out and effectively influence a large audience. The benefits don’t stop there either.

For Advertisers:
-Are highly visible from great distances
-Are unique and cutting-edge
-Hit audiences where they live work and play

For Commercial Building Owners:

-Monetizing the exterior of your building dramatically increases revenue
-Potential for return business from wrap buyer-meaning more profit
-All the benefits of traditional window film for your building’s occupants
-Helps your building stand out to the public and be remembered.

Colorado Springs 3M Building Wrap Experts

Of course, there are many factors to consider when deciding whether or not to partner with a major brand to wrap your commercial building both on the advertiser’s side and, of course, for the commercial building owner(s). Things to consider are– the length of the campaign, time of year, the level of tinting on the glass and the culture of the people inside the building must all be worked through. In order to make an informed decision, you should consult a 3M expert like Colorado Springs Window Film. We can help you conceptualize what a building wrap will mean for your building and manage the entire installation project from beginning to end. As skilled 3M installers, we are able to do high-end building wraps large and small.

Whether you are a major brand looking for a building to wrap for an upcoming product launch or a commercial building owner who has been approached about allowing a wrap of your building–contact Colorado Springs Window Film Window Tinting today for more details on what a 3M building wrap can do for you.

Mike Kinsey

Mike Kinsey is the Chief Operating Officer at Colorado Springs Window Film and has over a decade of experience installing window films of all types. He has overseen hundreds of window film installs in the Colorado Springs metro area, accounting for a total of over 250,000 square feet of film. His area of expertise ranges from residential to commercial and industrial applications and includes security, energy efficient, and decorative tinting. His background in construction and project management gives him the ability to plan for and execute virtually any size and type of project. Mike's product knowledge and attentiveness to detail sets him apart and has given him a reputation of one of the most trusted professionals in the industry. He is certified by 3M, EnerLogic, and AIA for continuing education.